Activation · Greater Bangkok
Modern Trade Launch Week
Twelve-door launch with sampling, gondola-end POS, and dual-language ambassadors for a regional beverage brand.
Consistent set-up across all doors within the first trading day; daily photo audits shared with brand and retailer HO.
Sampling · Bangkok & Nonthaburi
Weekend Sampling Cluster
Four-door Saturday–Sunday tasting programme with chilled logistics and allergen-aware scripts.
Peak-hour rostering cut idle time; store managers requested the same crew for the following promo wave.
Merchandising · Central Bangkok
Festival Aisle Takeover
Temporary seasonal fixtures installed overnight ahead of a national holiday trading period.
All fixtures live before store open; mid-week replenishment loop prevented empty facings.
Pop-Up · Bangkok mall atrium
Mall Pop-Up Hosting
Seven-day hosted experience with demo choreography and landlord-friendly queue control.
Clean evening teardowns and neighbour-friendly sound levels kept centre ops supportive throughout.
Training · Siphraya briefing room
Ambassador Academy Sprint
Two-day product and etiquette training before a multi-province retail tour.
Uniform talking points and escalation rules reduced on-site questions to supervisors.
Merchandising · Eastern seaboard doors
POS Recovery Audit
Photo audit and reset of temporary displays after a storm disrupted weekend trading.
Damaged units replaced within 48 hours; brand retained planned promo pricing window.